Fueling growth beyond the blender to create a complete wellness destination.

As the leader in blended nutrition, Smoothie King had built deep trust around health, performance, and purpose. Yet its menu remained anchored in beverages, limiting opportunities to expand its role in guests’ daily lives. Guided by insights from SRG’s FOOD FORCES™, the work identified evolving consumer desires for nourishment that balances wellness with enjoyment. The resulting menu extended Smoothie King’s promise from drinkable fuel to intentional nourishment, introducing foods like high-protein toasts, egg bites, and warm bowls designed to deliver balanced energy with craveable satisfaction.

The platform redefined Smoothie King as a complete wellness destination, increasing relevance, check averages, and new guest visits while positioning the brand for long-term growth.