Bob Evans Farms

Culinary Wanderlust

Bob Evans Farms

Culinary Wanderlust

Transforming curiosity into craveability by bringing global discovery to everyday dining.

A growing appetite for global flavor revealed new opportunity in refrigerated meals. Research with consumers, chefs, and cultural tastemakers, grounded in SRG’s LifeDrivers®, uncovered a desire for dishes that feel both authentic and effortless. From those insights emerged a new brand, Wanderlish, that transforms discovery into everyday enjoyment, with authentic recipes crafted through culinary innovation and brought to life through vibrant design and storytelling. 

Strong early retail performance validated Wanderlish as a bold new voice in the category, earning adoption from key partners and setting the stage for continued flavor-led growth.

Client

Bob Evans Farms

Core Workstreams

Brand Positioning

Consumer Insights

LifeDrivers®

Culinary Innovation

Retail Strategy

Brand Identity

Packaging Design

Advertising

Media Strategy

Experience Design

Activation & Events

Jai Alai

Confusion to Connection

Jackson Hewitt

Confidence Filed

Jai Alai

Confusion to Connection

Jackson Hewitt

Confidence Filed

Jai Alai

Confusion to Connection

Jackson Hewitt

Confidence Filed

Contact

Ready to get moving?

Then let's get in touch.

© 2025 Sterling-Rice Group. All rights reserved.

Contact

Ready to get moving?

Then let's get in touch.

© 2025 Sterling-Rice Group. All rights reserved.

Contact

Ready to get moving?

Then let's get in touch.

© 2025 Sterling-Rice Group. All rights reserved.

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