Transforming curiosity into craveability by bringing global discovery to everyday dining.
A growing appetite for global flavor revealed new opportunity in refrigerated meals. Research with consumers, chefs, and cultural tastemakers, grounded in SRG’s LifeDrivers®, uncovered a desire for dishes that feel both authentic and effortless. From those insights emerged a new brand, Wanderlish, that transforms discovery into everyday enjoyment, with authentic recipes crafted through culinary innovation and brought to life through vibrant design and storytelling.
Strong early retail performance validated Wanderlish as a bold new voice in the category, earning adoption from key partners and setting the stage for continued flavor-led growth.
Client
Bob Evans Farms
Core Workstreams
Brand Positioning
Consumer Insights
LifeDrivers®
Culinary Innovation
Retail Strategy
Brand Identity
Packaging Design
Advertising
Media Strategy
Experience Design
Activation & Events
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