Owning your prime by turning recovery science into everyday vitality.

Evolving conversations around health and performance created an opportunity to reframe almonds from a wholesome snack into a symbol of everyday vitality. Own Your Prime united advertising, brand communications, and cultural insight under a single idea: “prime” is not a stage of life but a mindset lived daily. The platform came to life across TV, digital, and social channels, with Deion “Coach Prime” Sanders embodying the message at the height of his influence.

1.3 billion+ impressions and double-digit sales growth underscored how the work transformed nutrition science into a cultural statement, elevating almonds as an icon of performance and everyday achievement.