Bringing aloha to fast casual with a scalable restaurant brand experience.

Beloved for its signature sweet rolls, King’s Hawaiian saw an opportunity to share its aloha spirit beyond the bakery. Building on the Taira family’s restaurant heritage, Hello Hilo was created as a fast casual concept balancing authenticity with modern appeal. From beverage innovation to brand strategy, naming, design, packaging, and environment, every element worked together to translate the brand’s heritage into a cohesive, welcoming experience layered with color, texture, and flavor.

Hello Hilo exceeded first-year sales expectations, earning national press, delighting guests, and positioning King’s Hawaiian for scalable restaurant growth.