Expanding the reach of legacy food brands with breakthrough culinary innovation.

Changing food culture revealed an opportunity to elevate everyday staples and reimagine their role within legacy portfolios. Guided by insights from SRG’s FOOD FORCES™, the innovation program blended cultural foresight, trend analysis, and chef collaboration to define culinary-forward directions for product and experience design. Concepts were refined through co-creation and development, translating inspiration into production-ready offerings.

A scalable innovation pipeline emerged, advancing ideas from early exploration to execution and positioning the portfolio for sustained brand growth.