Transforming avocados into a movement embraced by culture and consumers.

Avocados were beloved but unbranded, sold as ingredients instead of icons. Avocados From Mexico united retail, foodservice, and consumers through one bold identity designed to spark good times everywhere. Immersive chef tours in Mexico inspired orchard-to-kitchen innovation, while pop-up restaurants and the Guac Heaven activation at the National Restaurant Association Show redefined avocados as versatile, profitable, and easy.

Avocados From Mexico became one of the most celebrated food brands of the decade, expanding to more than 2.4 billion pounds annually and earning recognition from Fast Company as one of the world’s most innovative companies.