Blending two icons into one irresistible destination for modern indulgence.

Cinnabon and Carvel each carried deep brand love but needed to reignite relevance and reach. Insight revealed an appetite for indulgence with personality, nostalgic yet fresh, inspiring a new concept that could take Cinnabon beyond the mall and rebuild awareness for Carvel. The result was Cinnabon Swirl, a shared platform that united warm and cool, baked and whipped, into one playful dessert destination. Expressive design, menu innovation, and sensory restaurant environments turned the experience into a celebration of joy, comfort, and connection.

Cinnabon Swirl emerged as a new growth platform for GoTo Foods, uniting two beloved icons under one modern identity and creating a scalable concept that expanded occasions, dayparts, and audiences.