Reframing probiotics from a reactive fix to a proactive wellness ritual.

Gut health had become one of the most dynamic frontiers in wellness, yet the probiotic aisle remained crowded and confusing. Exploration of consumer journeys revealed a desire to feel fully themselves, inspiring a new positioning that elevated Florastor from treatment to everyday vitality. Clinical credibility was paired with modern wellness cues through clear storytelling, lifestyle-forward creative, and a refreshed identity that shifted the brand from clinical to culturally resonant.

The work transformed Florastor into a modern wellness brand, boosting digital engagement, improving clarity among healthcare professionals, and establishing a design and messaging platform built for long-term growth.