Our capabilities weave together fresh, strategic thinking with profound human insight, agile cross-functional creativity, and idea generation.


  • Trends analyses
  • Demand studies
  • Target market segmentation
  • Attitude, awareness, and usage studies
  • Behavior qualitative research
  • Targeted quantitative research
  • Customer needs states

Business Strategy

  • Scenario planning and opportunity assessments
  • Futures and foresights
  • Market sizing and growth
  • M + A support
  • Capabilities assessments
  • Stakeholder engagement


  • New product development
  • Experience design
  • Protocepts and prototypes


  • Consumer product & packaging development
  • Foodservice menu item development
  • Operational consulting
  • Culinary trend tracking
  • Protocepting & prototyping
  • Culinary IP & thought leadership
  • Street dives & culinary immersions
  • Cultural anthropology & semiotics


  • Brand positioning and architecture
  • Portfolio strategy and category optimization


  • Design strategy
  • Industrial design
  • Packaging design
  • Experience design
  • Environmental design
  • Production design


  • Creative strategy
  • Integrated campaign development
  • Content development
  • Media and paid social – Strategy, Planning and Buying
  • Performance analytics

You might never look at your projects the same way after this.

Abstract Invention is SRG’s proprietary methodology designed to deliver a portfolio of asymmetrical solutions (e.g., strategic roadmap for growth, innovation, brand positioning, brand identity, creative campaigns, etc.) based on a common set of insights in a nonsequential process.

This blurs the lines between conventional marketing disciplines and is not dependent on the linear evolution of ideas. We can accomplish in weeks or months what used to take months or years without external handoffs while keeping the important creative and strategic red threads intact. The result is better, faster, and fully integrated solutions.

Talk to the Abstract Invention Team

We'd love to connect with you.