Starbucks

After a successful foray into traditional grocery channels with its bottled Frappuccino, Starbucks was looking for its next source of growth.

SRG conducted ethnographic research to understand consumers’ increasingly healthy lifestyles, then developed new product concepts that would take on the fast-growing energy drink segment and stand apart in the current landscape of artificial, heavily processed offerings.

By leveraging green coffee beans and other natural ingredients, the refreshing juice-based drink brings to market an uplifting natural energy beverage that is uniquely Starbucks.

Client:
Starbucks

  • New Product Development