Modern Market

  • Brand Positioning
  • Brand Strategy
  • Brand Design
  • Collateral Design
  • Environmental Design
  • Strategy & Insights
  • Consumer Insights
  • Data & Analytics

Modern Market

In the fast-casual space of today, being “healthy” just isn’t enough. To stand out, you need more. Modern Market Eatery was running into this exact problem. A healthy, trend-forward menu and hip, contemporary environment helped Modern Market Eatery successfully break into the fast-casual space. But the brand was struggling to reach its full potential because of its lack of differentiation. So they turned to SRG, asking us to find its distinct voice and gain foothold on the national scene.

SRG took on the task of defining why exactly the brand exists and what makes it different. The key was to embrace the excitement of the market with unique, curated menu offerings, a refreshed identity, and an inviting, stimulating space. With a redesigned, revamped, reimagined brand story and space, the pulse of the market started buzzing through Modern Market Eatery once again.

Store comps by SRG DesignEnvi

Service, Signage, Packaging Design