Bright Vines

  • Consumer Insights
  • Culinary Trends & Mapping
  • Brand Positioning
  • Brand Architecture
  • Brand Strategy
  • Brand Design
  • Packaging Design

Bright Vines

When you think of grapes, innovation isn’t usually the first word that comes to mind. But for SRG and the creation of Bright Vines, that’s exactly where we started.

SRG partnered with agricultural investors and growers to launch a complete table grape renaissance. Introducing Bright Vines. A completely new wow-worthy grape experience that invites consumers to take a walk on the sensorial wild side. With bold flavors and funky shapes, SRG created a strategy and design for Bright Vines that brought life and energy to a category that currently stops at red, green, and black. Bright Vines launched in late summer 2018, reinventing how the world grapes.