Sterling Rice Group

So Delicious: Change Your Milk, Change Your Life

So Delicious Dairy Free is the maker of the largest and most diverse portfolio of dairy-free products in the U.S. Last year, they engaged SRG to help them launch the world's first coconut milk beverage. To do it, we enlisted Jillian Michaels, America's Toughest Trainer, trusted health and wellness expert, and not coincidentally a passionate lover of our coconut milk. With her huge following of healthy eaters, Jillian had the notoriety and credibility to help us put this little brand on the map in a big way. Our "Change Your Milk, Change Your Life" campaign broke earlier this year in national print, online, outdoor, and social media. Within the first six weeks of the campaign launch, the brand achieved the highest daily sales in its history, with over $1 million in product sold. And after one month, our "100 Days of Change" Facebook promotion has grown the So Delicious fan base from 5,200 to more than 34,000 fans and counting. It's live through May 20, so check it out for yourself.