- strategy
- creative
Tervis Tumbler: Always Full of Fun™
Tervis Tumbler had a growing product portfolio along with increased distribution and licensing partnerships, but rising competition created an urgency for differentiation. Despite its 65-year heritage, the brand name was not well known, the packaging was dated, and the overall look and feel was losing relevance. SRG worked with Tervis to change all that, creating a new brand platform that expresses the brand's lively personality. Our strategy and positioning work led into a brand identity and look & feel that associated Tervis with moments to kick back and relax.
The fresh face of Tervis hit stores with unified work across areas including new packaging, point of sale, and web. SRG continues to grow the brand through consumer communications, in-market support, and an enhanced retail experience—both online and in store.
Tervis Packaging
Tervis Brand Brochure
Tervis Website
Tervis Identity
