01.13.12
Available Position: Senior Manager, Digital Insights
SRG is searching for a Senior Manager, Digital Insights, to work across our integrated organization to monitor and analyze digital initiatives for our clients. This position is primarily responsible for helping clients establish and measure the optimal ROI for digital initiatives using predictive modeling, data analytics, business intelligence and leading edge reporting tools. The ideal candidate will have 5+ years experience across a combination of data analytics, multichannel marketing including online/social/mobile, statistical modeling, and performance measurement.
Responsibilities:
You will be responsible establishing performance baselines and analyzing data along the consumer journey and for interpreting this to affect positive change for the user and for the conversion performance; this will be across all digital channels and platforms. You will be responsible for interpreting data to reveal actionable insights across all facets of our client’s business. This will include usability, content, media, application performance, conversions, and engagement.
Experience:
- Develop and effectively communicate best practices for analyzing online behaviors, configuring and implementing web analytics technologies, and interpreting data for a diverse and varying client base
- Educate and coach clients and teams to actively identify opportunities for improvement according to business objectives
- Make recommendations to improve web site effectiveness by analyzing click stream data to maximize sales, profitability and growth
- Develop analytics packages that include acquisition, click stream, behavioral ,conversion, mobile, social, qualitative and/or offline data
- Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts
- Have a business mindset and an approach that recognizes that great analytics are only valuable if they lead to action
Requirements:
- 5+ years experience in Interactive Marketing, Database Marketing, and/or Online Marketing Strategy Consulting
- Strong knowledge of analytical methodologies for optimizing and evaluating multi-channel marketing campaigns (i.e., segmentation, predictive response models, etc)
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools in real time
- Strong knowledge of online marketing best practices
- Strong expertise working on web analytics implementations and on-site analysis
- Experience with online ad-serving platforms and formats highly valued (DoubleClick Dart, Atlas, OAS, rich media, video, etc.)
- Expert knowledge of with enterprise reporting and web analytics tools primarily Google Analytics, but including Omniture Site Catalyst, and Web Trends
- Solid understanding of web technologies including JavaScript, HTML, Flash ActionScript, XML, video and CRM/marketing platforms (email, social, mobile etc.) as they pertain to gathering data