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    The Definitive Guide to the Natural Products World

    For years the Natural Products Expo has been known as the premier showcase for the natural products industry. At Expo East in Baltimore there were 1,450 exhibits and over 20,000 attendees, representing 80 countries. For the first time ever, Sterling-Rice Group and New Hope Natural Media have partnered to provide an unrivalled look inside Expo East. The Expo East Digest is a comprehensive guide that provides a deep dive into the trends and companies transforming the food and beverage, supplements, beauty, pets, and healthy living product sectors with documentation, interviews, and video highlights from education sessions and keynote speeches.


    Natural Products Expo East

    Expo Digest Features

    • 90 image-rich pages
    • Top products and noteworthy innovations
    • Category-specific trend analyses
    • Video features, including:
      • Expert interviews
      • Event highlights
      • Keynote excerpts
    • Critical breakdown of the six industry tensions defining the market today
    • Opportunity alerts, emergence reports, and new products


    SRG named one of America's "Best Places to Work"

    SRG has landed near the top of Outside Magazine's famed "Best Places to Work" annual list, ranked #3 out of 50 companies. Our culture, love of "living well," unwavering philanthropic support, enviable Boulder location, and the fun we have in doing work at the very highest level were recognized as making SRG a great place to be every day. A huge thanks to our fabulous team and incredible clients for making this possible!


    SRG Named One of Ad Age's Best Small Agencies of the Year

    Sterling-Rice Group is honored to be named one of the best small agencies of the year by Advertising Age. Entries were submitted by 270 firms from 21 countries. It is wonderful to be recognized by the industry for our work and our unique model that fuses strategy, innovation and creativity. More important, however, is the opportunity to impact our clients' business every day.


    • creative
    • innovation
    • strategy

    So Delicious: Change Your Milk, Change Your Life

    So Delicious Dairy Free is the maker of the largest and most diverse portfolio of dairy-free products in the U.S. Last year, they engaged SRG to help them launch the world's first coconut milk beverage. To do it, we enlisted Jillian Michaels, America's Toughest Trainer, trusted health and wellness expert, and not coincidentally a passionate lover of our coconut milk. With her huge following of healthy eaters, Jillian had the notoriety and credibility to help us put this little brand on the map in a big way. Our "Change Your Milk, Change Your Life" campaign broke earlier this year in national print, online, outdoor, and social media. Within the first six weeks of the campaign launch, the brand achieved the highest daily sales in its history, with over $1 million in product sold. And after one month, our "100 Days of Change" Facebook promotion has grown the So Delicious fan base from 5,200 to more than 34,000 fans and counting. It's live through May 20, so check it out for yourself.


    100 Days of Change Promotion

    So Delicious Print


    • creative
    • innovation
    • strategy
    • strategy

    World Table: Walmart Explores the Globe

    Store brands are playing a more important and sophisticated role for both retailers and in consumers lives. Walmart was looking to add to their already strong brand line up with an offering that would let consumers explore new tastes across any number of categories - all from their local store. SRG spent time with consumers in their homes and while they shopped, and also conducted an international exploration of private label offerings and best practices. From this work around consumer insights, market scouting, positioning, and naming, the World Table brand was born. This brand offers "delicious discovery" and is being rolled out across the country giving consumers a taste of the world.


    World Table Products


    • strategy

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