Sterling Rice Group

The Natural Products Industry Forecast 2013

NEXT: The Natural Products Industry Forecast 2013 is the premier insider guide to where the natural products market is now—and where it is headed. Born from the partnership of New Hope Natural Media's Nutrition Business Journal and Sterling Rice-Group, this comprehensive report provides a deep dive into the trends and market forces affecting the natural products industry. More importantly, NEXT identifies the products, people, and macro forces that will shape tomorrow's natural products landscape. This report will transform the way you think, compete, and make decisions for the future.

Click here to learn more and to download a free copy of the 2012 Industry Tensions analysis.

Preorder Discount!

So Delicious^® Dairy Free Gives Facebook Fans SO Much to Love

Building on the success of So Delicious^® Dairy Free's 100 Days of Change social media campaign in 2011, So Delicious Dairy Free once again engaged SRG to develop a social media campaign that would not only increase Facebook fans, engagement, and brand affinity, but also drive trial. To accomplish this, SRG created the SO Much to Love Giveaway. Every day for four weeks, fans are able to vote for their favorite dairy-free recipes. With each vote, fans are entered to win daily and weekly prizes as well as the grand prize: a trip to Red Mountain Resort in Utah. Once a week fans are given a coupon just for voting to encourage them to purchase the So Delicious Dairy Free product they need to make their favorite recipe. It's a fun, simple way for So Delicious Dairy Free fans to interact with the brand, connect with each other, win great prizes, and make many delicious dairy-free recipes!

Innovation, Culinary, and Design—with life.

We create dynamic brand positioning, engaging brand experiences, and innovate new products that live on and thrive. The short reel below provides a quick snapshot of some of our most recent work.

Dig in to the Many Sides of Potatoes

The “Many Sides of Potatoes” advertising campaign brings fresh dinner ideas to moms in cooking, parenting, and women's lifestyle magazines as well as online. The new campaign prompts moms to serve potatoes more often by enticing her with new usage ideas for potatoes that are ready in less than 30 minutes. The three advertisements feature Family-Favorite Baked Fries, Mediterranean Sun-Kissed Savory Salad, and Fiesta Potato Smashers, illustrating the fresh and natural equities of potatoes.

SRG's Innovation, Culinary, and Design Work
Profiled in The Denver Post

The Denver Post sat in on some of our recent work for an inside look into SRG's innovation, culinary, and design practice. The feature article shares how we fuse our expertise in these areas to create, transform, and elevate products for our clients—creating ideas that live on and thrive.